Minneapolis -- March 8, 2010
Shaquille ONeal has teamed up with Be The Match to tell the nation about the critical need for more bone marrow donors. In the Do Something BigSM campaign, the basketball superstar will challenge Americans to Be the One to save a life. Three public service announcements hit the airwaves and the Internet starting in March.
Nothing's Bigger Than Life
"There's nothing bigger than life -- not when someone you love is fighting to live," O'Neal said. "That's why I'm letting people know they have the power to save a life by joining the Be The Match Registry."
For thousands of people battling leukemia, lymphoma, sickle cell disease and other life-threatening diseases, a bone marrow transplant offers their best -- or only -- hope for a cure. Seventy percent of these patients don't have a matching donor in their families, so they depend on the Be The Match Registry, the world's largest and most diverse listing of potential marrow donors, to find that life-saving match. Go to www.bethematch.org to join the registry or tell a friend! Click here to go to the full (it) magazine story.