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Swab plus DNA = Save A Life

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Be The Match has launched a national consumer awareness campaign called SWABplusDNA = Save a Life to inspire heroes - just like you - to join the Be The Match Registry and save the lives of patients fighting blood cancer. The campaign includes television spots that feature Rocky Carroll, Cote de Pablo and Michael Weatherly from NCIS, the #1 drama on television on CBS. The campaign highlights the importance of DNA matching by featuring actors best known to Americans as forensic investigators.

The goal of SWABplusDNA = Save a Life is to add young diverse members to the registry of all races, notably African Americans, by visiting SWABplusDNA.org. Racially and ethnically diverse people are needed on the registry so all patients can get the life-saving transplant they need.

If you are 18 - 44, step up now and join. You are ten times more likely to be called to donate. Swab your cheek. Save a life. JOIN THE REGISTRY. The campaign also encourages people to text the words DNA to 50555 to contribute $10 to help add new members to the registry - text in your contribution today!