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Bono: The Real "F" Word

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FAMINE IS THE REAL OBSCENITY

History shows there are ways to prevent drought from becoming famine. Of course it's complex, and solutions are difficult -- especially in Somalia where there has not been a formal government for 20 years. But that is not an excuse for the world to look the other way. More than 30,000 children have died in just three months. Thirty thousand.

ONE.org released this provocative PSA bringing together stars from entertainment, media and politics as part of a broad global campaign to raise awareness and press world leaders to act.

"I've been known to drop the occasional expletive, but the most offensive F word to me is not the one that goes f***. It's F***** -- the famine happening in Somalia," says Bono, One.org's Co-Founder. The campaign will be driven by top-level political lobbying around the globe, collaboration with more than 50 leading African artists, musicians and business people, grassroots organizing across the U.S., social media campaigning, cutting edge creative media products, and a petition to world leaders that seeks to recruit 500,000 signatories. For more information on ONE's campaign on famine and agriculture development go to www.one.org/actnow.

One.org also provides a deeper explanation of successful solutions addressing a wide range of issues affecting global poverty -- from maternal health, education, and agriculture to aid effectiveness, governance and security. You'll find valuable information to share and activate others, and ways you can get involved by calling on world leaders to live up to the promises already made to invest in programs that have been proven to work.

ONE's new PSA The F Word:Famine is the Real Obscenity isn't a typical emotional emergency appeal. It's about focusing the media spotlight on the tragedy unfolding. It's about building political support in the US and around the world for interventions that will stop the suffering today and break the cycle of famine in the future. Most of all, it's about taking action -- because famine is man-made. Learn more and sign ONE's petition today.

BONUS: Download the ONE App that might just change the world -- GET THE FACTS, STAY CONNECTED and CREATE CHANGE in the fight against extreme poverty and preventable diseases. Now available for the iphone, with other smart phone apps rolling out soon.

ONE is a grassroots advocacy and campaigning organization that fights extreme poverty and preventable disease, particularly in Africa, by raising public awareness and pressuring political leaders to support smart and effective policies and programs that are saving lives, helping to put kids in school and improving futures. Co-founded by Bono and other campaigners, ONE is nonpartisan and works closely with African activists and policy makers.