May 19, 2010 (Los Angeles / New York) Two years after an historic fundraising telecast and the start of a groundbreaking grassroots movement, Stand Up To Cancer (SU2C) will return to primetime television on September 10, 2010, at 8PM EST & PST / 7PM CT, with a star-studded appeal to build continuing public support and donations for cutting-edge cancer research that translates at a rapid pace from the laboratory to treatments and technologies that benefit patients.
Katie Couric, Diane Sawyer and Brian Williams announced the upcoming show during individual live appearances on CBS's "The Early Show," ABC's "Good Morning America" and NBC's "TODAY" show, respectively. The three network evening news anchors -- who will host the September 10th telecast, executive produced by Laura Ziskin -- participated in an interview together last week, discussing the upcoming fundraising event as well as the encouraging progress of Dream Teams of researchers SU2C has funded to date. Portions of that interview, the first joint appearance by this group of anchors, also aired on the morning shows, as seen in this segment from the "TODAY" show.ABC, CBS and NBC are donating one hour of simultaneous commercial-free primetime for the nationally televised September 10th fundraising special, to be telecast from Los Angeles.
Similar to the landmark 2008 broadcast, this year's telecast will feature live performances of legendary recording artists and stars from film, television and sports who will present content providing viewers with insights into cancer. While the broadcast will honor the memory of those taken by the disease, it will focus on surviving cancer and living a full life after being diagnosed with it. In the United States alone this year, 1.4 million people will be diagnosed with cancer.
HBO, Discovery Health, E!, MLB Network and The Style Network will also carry the show this year, and other networks and cable channels are also expected to join the effort. The program will include calls to donate through designated phone lines, as well as to the standup2cancer.org web site. One hundred percent of all public donations will go directly to cancer research.
