 eBay is adding a retail component to its new positive social change-themed community site WorldofGood.com (a joint venture with fair-trade company World of Good). Items on this socially aware shopping outlet, which pop up in eBay searches, fall into 4 categories in terms of how their sales benefit the world: There are "Goodprint" seals of approval that tell you if the product is people positive, environmentally friendly, animal friendly and whether a portion of the sale supports a specific cause. All products sold on the site are verified by third parties dubbed Trust Providers to meet core ethical and environmental standards. Send someone a gift today that makes a difference!
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